In June I did my very first craft show. There was a lot of research into what I needed, what I wanted my stall to look like and what to do / take / provide. There are many great resources out there and wonderful people willing to share their knowledge. So, I thought I'd share some tips and things I learnt.
1) Planning!
It’s time to consider what you want to achieve from your stall. By this I mean; what is the experience you want to give your customers? What do you want your business to achieve (market growth, just to sell, promote a certain item, etc.)? Is the stall inside or outside? Will weather affect things?
Make sure your helper has at least may the basic answers to questions that arise. When you are super busy (or ducked to the restroom) they can answer those questions without you.out you.ut you.t you. you.you.ou.u..ffective smart packaging can be. For example; a simple care instruction sheet included in your packaging just takes it to the next level.e next level. next level.next level.; t level.ext level.xt level.t level. level.level.evel.vel.el.l.ther stall holders that they have obviously learnt from doing shows before!)
2) Presentation
It is true when they say presentation is key! This is your first impression to your buyer. Whilst I sketched up the layout of my stall, I actually set it up at home to ensure it fit in the allowed space but to also see it as a buyer. The more eye catching your booth (without overcrowding) the better.
3) Advertise your business
Business cards are still a great tool. I had them in multiple places on the table, and also put one in the bag when someone bought something. There are plenty of inexpensive options for business cards, just make sure you have your contact details on it!
You can also have a newsletter signup sheet (one thing I left on my desk!)
4) Price everything
This was a lesson for me. Whilst I had pretty signs with pricing on it, I found people still asked the price of things. I prefer to see a price rather than ask, so next time absolutely everything will be priced.
5) Be available
This one is tricky; you don’t want to be pushy but you can’t sit back either. When I was doing research, I observed that sellers who were sitting didn’t look as engaged in their business as those who stood. As a buyer it is much easier to talk to someone who is engaged and ready to talk, rather than feeling like you are interrupting them.
Little things like making eye contact, smiling and saying hello are a great way to engage with a customer and then you can judge from their reaction whether they want to be left alone to shop or would like help. By doing this you let the “left alone” shopper that you are available if they have a question.
6) Stock
Make sure you have enough stock. I cannot emphasis this enough! I’ll admit I was caught out on this one. Day 2 was a very different stall to Day 1, but that’s all part of the learning. I also made notes on customer feedback when I had time for future reference.
7) Wear your items & use props
My stock didn’t include anything wearable, but I did invest in some t-shirts with my logo and business name on them for myself & helper to wear. Props are awesome for creating interest in your stall, but use them wisely! Make sure they fit in with the aesthetic of your stall and brand.
8) Packaging
Offering quality packaging just makes you look more professional. This doesn’t mean it has to be expensive, be clever in how you package and you will be amazed at how effective smart packaging can be. A simple care instruction sheet included in your packaging just takes it to the next level.
9) Accept credit cards
Whilst you need cash, being able to take credit cards is a massive advantage and let's be honest, most people expect to be able to pay that way. Make sure you advertise that you accept both cash & card!
10) Consider having some kind of promotion
You could offer a discount if they buy multiple items or a free item if someone spends over X amount. (Think of the fast-food stores, they upsell all the time, and they do it because it works!)
11) Chat to other Stall holders
At the beginning of the day and at the very end I made an effort to have a wander and look at different stalls and talk to the stall holder (if they weren’t with a customer of course). It’s a great way to find out about other shows, what they stock and how they present their stall. One lady had pockets sewn into the back of her table cloth, the best idea!
12) Educate
Make sure your helper has at least basic answers to questions that may arise. This way, when you are super busy (or ducked to the restroom) they can answer those questions without you.
13) It’s not all about the Sales
Yes, we are there to sell our items, BUT we are also there to learn. Markets / Shows are a wealth of research material. Play attention to your customers, their feedback and observe what attracts them to your stall, or someone else’s stall. All of this will help you in the future with your business.
14) Snacks!
This is very important, no one likes to deal with anyone when they are Hangry! I found small bite sized, non-messy foods (no messy fingers) were perfect. I could snack without the concern of having a mouthful of food and a customer asking a question! Water is also important. I have a large bottle, and topped up my smaller one that is easier to drink from.
I hope you gained some tips for your next show, and I look forward to seeing you at my next stall!
If you’d like to join my journey, please join my newsletter on my website or follow me on Instagram @breakawaydesign
I love what I do and am excited to share my journey with you.
Happy sewing
Anita : -)
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